Creating Value Through Digital & AI
Every step of our digital journey is guided by a single purpose: to make healthcare more effective, equitable, and patient-focused. By integrating digital innovation into how we develop, manufacture, and market health solutions, we shorten the path from lab to life, enabling faster, more targeted treatments, and better patient outcomes.
The healthcare industry is evolving rapidly with data and digital technologies like artificial intelligence. Embracing these advancements enables us to create greater value for patients, customers, partners, and our employees.
— Ana Ruibal, Chief Value Creation Officer
Digital engagement: smarter, more precise, more human
Built on strong digital foundations, we use data, advanced analytics, and AI-enabled insights to support smarter prioritization, more relevant interactions, and better-informed decision-making.
Digitalization provides the infrastructure, enabling scale, speed, and reliability across commercial operations. CATALYST represents the next layer where these digital capabilities are translated into decision intelligence that directly shapes how we prioritize, engage, and grow, creating measurable impact for patients and healthcare systems.
Our work extends beyond Arcera. Through collaboration with industry experts, government partners, and academic institutions, we contribute to advancing how healthcare is informed and delivered.


“Arcera’s digitalization journey lays the foundation for our next evolution. With CATALYST, we turn digital capabilities into intelligent, data-driven and AI-enabled decisions. This enables us to engage with customers in a more personalized and value-focused way, adding meaningful impact to the healthcare community and, most importantly, to patient outcomes.”
— Selen Atabay, Commercial Director at Arcera Life Sciences
Empowering people to lead the transformation
We are establishing dedicated teams and forming cross-functional squads focused on solution-driven approaches to address real business challenges and scalable innovation. At the same time, we invest in targeted talent development initiatives to ensure our people are ready to thrive in a rapidly evolving digital landscape.


“By creating new opportunities for growth and enabling employees to work more effectively and collaboratively, we are shaping a future-ready workforce.”
— Muhanna Al Nuaimi, Chief People Officer
Digital Manufacturing, Quality and Supply Chain
Across our global Technical Operations network, we deploy automation and digital solutions to improve efficiency, quality, and resilience.
Paperless systems, electronic records, advanced analytics, and connected laboratories provide real-time insights enabling faster, decisions, greater reliability, and scalable production to meet growing demand.


“By integrating digital technologies – from advanced electronic lab notebooks to modernized manufacturing execution and quality management systems – we are strengthening operational excellence while scaling to meet growing demand.”
— Mouez Gaaloul, Senior Director, Digital TechOps
Responsible and sustainable AI-enabled digitalization
As we expand the use of data and AI, we uphold the highest ethical, quality, and compliance standards. Integrity, transparency, and human oversight guide every step of our transformation.
Digitalization and AI also support our sustainability strategy by reducing waste and energy use, improving resource efficiency, enhancing safety, and strengthening resilience.
In parallel, these capabilities enable more effective disease awareness, earlier detection, and better-informed patients through data-driven and responsible healthcare engagement.


“Digitalization and AI are not just accelerating progress, they are deepening our purpose. Together, we are building a smarter, more connected, and more responsible future for healthcare that delivers positive progress for patients today and for generations to come.”
— Ingrid Eberle, Chief Compliance and Sustainability Officer